Pioneer entered the DJ world in 1994 with the release of the CDJ-500, the world’s first flat-top CD DJ player. As a small offshoot department within Pioneer Corporation, the company maintained its reputation for being synonymous with high-quality DJ equipment for over 20 years. In 2015 the company gained independence and relaunched as Pioneer DJ with backing from the world-leading KKR investment management firm. Since the mid-90s, DJs have shifted from using vinyl to CDs to digital music files.

Pioneer DJ has stayed at the forefront of music technology, regularly developing new products with ground-breaking features that give DJs creative freedom. Now, the use of cloud storage and the ever growing popularity of EDM (electronic dance music) means the birth of Pioneer DJ in an era of such change represents an unparalleled opportunity. Our purpose is to understand the current and future needs of DJs, clubs and the dance music community, and deliver products and services that enable creativity and provide excitement and enjoyment.

As an 'entertainment creation company' we aim to keep Pioneer DJ at the centre of dance music culture. We’re focused on continuing to help DJs and artists enjoy the special moments spent mixing and making music, from practising at home to performing for rapturous crowds of thousands. (Yoshiaki Ide, Chairman)